E-PRO Suggested Reading

What is the e-PRO designation?

• The e-PRO designation is NAR's online training program to certify real estate professionals as Internet Professionals. Less than 1% of Realtors® Nationwide, hold the e-Pro designation.
• e-PRO is the only designation program of its kind recognized nationwide and endorsed by the NATIONAL ASSOCIATION OF REALTORS® (NAR).
   
• The e-PRO designation is a real estate industry designation similar to various industry designations such as:
  • CPA - Certified Public Accountant, an accounting industry designation
  • CSEO – Certified Senior Escrow Officer, an escrow industry designation
  • CLU - Charter Life Underwriter, an insurance industry designation
  • CFP - Certified Financial Planner, a financial industry designation
• The e-PRO designation course is designed specifically for U.S. real estate professionals.
• e-PRO is recognized nationwide as an online standard for real estate professionalism and knowledge.
• The e-PRO designation course guides students through completing a Technology Plan of Action for their business and introduces them to many techniques for evaluating and using Internet tools.
• This Program teaches the REALTOR® about Internet business principles required to remain in the center of the real estate transaction, including:
  • Options and requirements to Get Connected
  • E-mail Communication and Marketing Practices
  • WWW Marketing Strategies and Practices
  • Creating and Maintaining Personal Technology Plan of Action and your Internet Marketing Plan